Wednesday, July 6, 2011 at 1:00 pm.

[Sponsor] Brightcove expands beyond online video with App Cloud

Brightcove, the company best known for powering online video for the likes of Aol, New York Times and Showtime, has launched a new software platform that promises to change the way media publishers approach app development for smartphones and tablets.

Dubbed App Cloud, Brightcove’s content app platform empowers website developers who have even a basic knowledge of HTML5, CSS3 and JavaScript to use open standards to create sophisticated, media-rich apps, which are automatically cross-compiled for iOS, Android and touch Web.

Instead of building multiple versions of every app or using cookie-cutter templates, media publishers now have a third way, which is less time intensive, less costly, and provides more choice and control over the app experience.

Built for speed, App Cloud comes with pre-built integrations and component libraries that make it easy to add advertising and native device capabilities, such as geo-location, camera control and in-app purchasing. Developers can even add content feeds from other services, such as a CMS, video platform, YouTube, Flickr, and others.

One of the most exciting innovations is the ability to modify styles, content feeds and adverting on the fly without having to redeploy apps to the apps stores. With built-in analytics and reports on installs and usage, App Cloud makes iterating and optimizing apps a breeze.

Brightcove is currently accepting applications for the App Cloud private beta.

Check out the video below to see how it works:

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