Tuesday, July 12, 2011 at 8:35 am.

Apple’s joint venture with Microsoft and RIM for patent bidding was called “Rockstar Bidco”

Via Bloomberg’s Steven Church. This auction keeps getting weirder. First Google’s $π billion bid, and now this.

Would love to know who came up with that name. It wasn’t Apple — they joined the group, which also includes Sony, Ericsson, and EMC, after five rounds of bidding.