Thursday, July 21, 2011 at 1:41 pm.

[Sponsor] A new class of app developers?

There’s no question apps have become a business-critical distribution channel for media companies and marketers, whether it’s on Facebook, smartphones and tablets, even connected TVs.

It turns out building apps requires a highly specialized skill set. Organizations have been forced to either staff up with new developers or outsource to agencies. The problem is high demand for app developers has sparked significant salary inflation for in-house talent.

What’s more, the fragmentation of runtimes and operating systems on hot consumer devices seems to spell even more cost, overhead and headaches for would be app publishers.

Not according to Brightcove. The company is out to change the equation with App Cloud, a new content app platform that empowers website developers who have even a basic knowledge of HTML5, CSS3 and JavaScript to use open standards to create sophisticated, media-rich apps, which are automatically cross-compiled for iOS, Android and touch Web.

The product, which launched in May at the Brightcove PLAY customer conference, seems to have struck a chord with publishers and agencies alike intrigued by the prospect of leveraging website developers to create cross-platform apps.

App Cloud is only available in a private beta release. With a waiting list of thousands of developers, Brightcove is hosting series of App Cloud Developer Kitchen events around the world to provide a hands-on, first look at the new product.

Check out the short video below to get a behind-the-scenes look at the first Developer Kitchen, held in Cambridge, Mass. last month. Brightcove is still accepting applications for the App Cloud private beta program here.

This is a sponsored post. For more information about sponsoring SplatF, get in touch.