Wednesday, July 27, 2011 at 12:39 pm.

Thanks again to Brightcove, SplatF’s launch sponsor

You probably know Brightcove‘s name from the online video world, but its latest product — App Cloud — is a push into the fast-growing app world.

In short, it’s a platform that aims to let companies build content apps for iOS, Android, and the touch web, using custom templates and feeds, at a fraction of the cost of traditional app development. I’ve tested a couple of the early App Cloud apps, and they looked and felt nice — not cheap or clunky, like other template-based apps I’ve tried in the past.

App Cloud is still in private beta, but you can find more information and apply for the beta here.