Thursday, July 28, 2011 at 11:55 am.

Twitter’s in-stream ads are launching today

Peter Kafka has the details at All Things D. Important points on the launch:

  • You’ll only see “promoted tweets” from companies/brands you already follow
  • You’ll only see them on Twitter’s web site, not in apps like Twitter for iPhone or TweetDeck

Both of these points will change over time. But for now, Twitter seems to be taking a slow, measured approach.