Wednesday, August 3, 2011 at 12:50 pm.

American Airlines launches in-flight streaming TV and movie rentals

It’s rolling out first on AA’s 767-200 planes, which it flies on the key JFK-SFO and JFK-LAX routes. Movies will cost $4 and TV episodes will cost $1 each; you don’t have to buy wi-fi access to stream them. But it only works on laptops right now — not iPads or iPhones yet.

The inflight library features more than 100 movies and TV shows from major Hollywood studios to offer customers a variety of entertainment choices. Customers can sort titles by movie or TV, genre, length of feature, and other categories. Trailers are available for complimentary viewing prior to renting content. Movies and TV shows will remain accessible for viewing after the customer has landed – movies for 24 hours and TV shows for 72 hours. Unexpired rentals will be available for playback on the ground by using the same device and browser used on board.

This service is powered by Gogo, so you can eventually expect it on other airlines, potentially including Delta and Virgin America.

Also: The airplane industry needs its iPhone