Friday, August 12, 2011 at 11:00 am.
6% of U.S. mobile users scanned a QR code or barcode in June
The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent).
This is actually higher than I would have expected — would be nice to know the mix between QR codes and UPC barcodes — but still fairly low compared to the percent of mobile users doing things like using the browser or downloading apps (~40%).
Scanning was most popular at home and in stores, in magazines and on product packaging. I still don’t think this is going to become a really mainstream activity, but we’ll see.
Related: The worst QR code I’ve seen