Wednesday, August 24, 2011 at 9:10 pm.

“Jobs’s greatest creation isn’t any Apple product. It is Apple itself.”

You will have the opportunity to read thousands of articles about Steve Jobs’ resignation as CEO of Apple — what it means, what’s next, etc.

But read this one first, by John Gruber.

He nails what makes Apple Apple, and why the company is still going to thrive indefinitely:

Apple’s products are replete with Apple-like features and details, embedded in Apple-like apps, running on Apple-like devices, which come packaged in Apple-like boxes, are promoted in Apple-like ads, and sold in Apple-like stores. The company is a fractal design. Simplicity, elegance, beauty, cleverness, humility. Directness. Truth. Zoom out enough and you can see that the same things that define Apple’s products apply to Apple as a whole. The company itself is Apple-like.

Anyway, just read it.