Thursday, August 25, 2011 at 10:34 am.

Tim Cook’s all-staff email: Apple is not going to change

Ars Technica’s Jacqui Cheng has obtained Tim Cook’s first all-staff email as Apple CEO.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

No surprises, but that’s the whole point. Tim Cook isn’t Steve Jobs, but he represents the continuation of the Steve Jobs way at Apple.