Monday, January 30, 2012 at 3:38 pm.

How Hollywood is inadvertently helping Netflix kill the DVD

In this case, it’s worth it for Netflix to play along with ridiculous rules like “no new Warner Bros. releases in your queue for 28 days.” As I explain at ReadWriteWeb:

…Because Netflix actually has the same goal that the studios do: To try to discourage you from renting DVDs.

The future of Netflix is 100% based on its ability to grow into the best streaming video entertainment service. Renting discs is very profitable for Netflix, but it’s the past. That’s why it went as far as to try separating its DVD business last year as “Qwikster,” and that’s why it’s letting studios make DVD rentals less attractive with windows and queue restrictions.

The sooner you get disgusted and cancel your DVD rental subscription, the stronger Netflix’s case to the studios becomes that they need streaming, or else.