Tuesday, February 21, 2012 at 8:20 pm.

Why Netflix is prioritizing exclusive and original video content

The streaming-movies-and-TV-episodes market is quickly becoming a commodity: Netflix, Hulu, Amazon, YouTube, Comcast’s new “Xfinity Streampix,” etc. Soon, everyone will be able to stream you every episode of “The Office” ever aired.

In that reality, Netflix’s opportunities to stand out are:

  • Wider compatibility with video devices (basically, everything with a screen).
  • Better user experience and design (so far, not really Netflix’s strong suit).
  • Exclusive or original must-see content that others don’t have — the HBO model.

That’s why Netflix is spending big on things like Arrested Development, The Artist, etc.