Thursday, February 9, 2012 at 11:21 am.

Yahoo’s new CEO wants to reduce focus on ads

At 80%+ in the SplatF “Eggs in One Basket” index, Yahoo sure relies a lot on ads. (Not as much as Google, but a lot.) Anyway, with Yahoo’s new boss Scott Thompson coming from PayPal, you’d expect this sort of shift in strategy. And it’s probably a good idea, although delivering something better is not going to be easy.

Also, a funny little moment in this WSJ article by Amir Efrati, when Thompson basically told a bunch of major-ad-agency people that they’re a waste:

When asked for his views about ad agencies, he said he prefers to be “as close to the customer as possible,” and that “I don’t like intermediaries that add no value,” the people familiar with the matter said.

Related: The ‘Eggs In One Basket’ Index