Friday, March 23, 2012 at 11:13 am.

Fast Company profiles MLB.com

Seriously one of the most impressive, underappreciated technology companies in the world. I’ve been fortunate to have spent some time behind the scenes at MLB Advanced Media, and they really do great work there. Nice profile by Chuck Salter for Fast Company. (Via Mike O’Dea.)

And, ever wonder how MLB (or any company) winds up on stage at Apple events? Here’s how:

The first week of January 2010, Apple called Bob Bowman with an invitation shrouded in even more mystery than usual: If you want in on our next project, send us your two best people. That’s all Bowman, president and CEO of Major League Baseball Advanced Media, or BAM, had to go on. [...] Bowman sent mobile developer Chad Evans and another engineer to Cupertino, California, the next day.

Bowman didn’t see Evans until three weeks later–standing onstage, during the launch of the iPad, when Evans introduced MLB’s new app to the world. It would be able to play gorgeous video of live major-league games while simultaneously displaying the latest stats. “Nice job,” Steve Jobs told him backstage.