Friday, December 21, 2012 at 11:59 am.

Adobe is making the right moves

Its latest purchase: Behance, a well-regarded design community. Add this to Typekit, which it bought last year, and seems to have supported well so far.

Adobe makes money — a $833* million profit this past fiscal year on $4.4 billion revenue — selling creative software like Photoshop and Acrobat, and increasingly renting it via its Creative Cloud, which is growing by about 10,000 subscriptions per week. Its long-term goal, therefore, should be being everything to the creative community, from essential software to professional socializing

Not everything Adobe does is brilliant — far from it. But picking up small but important parts of the modern designer’s toolkit, such as Typekit and Behance, is very smart.

*Update: This post previously included an incorrect profit figure, $222 million, which was Adobe’s Q4-only net income. I regret the error.