Friday, December 21, 2012 at 11:05 am.
Try To Find Samsung’s Logo In These Japan ‘Galaxy’ Ads
Sony’s downfall is a depressing, embarrassing topic in Japan. Almost as bad, I’d guess, is the idea that Samsung — a Korean company, and previously the RC Cola of electronics — is now more successful at gadget-making than Sony.
It’s not surprising, then, to see Samsung lead with the “Galaxy” brand in Japan, and frequently omit or minimize its corporate brand and logo. Out of sight, out of mind. Here are a few ads I spotted last weekend in Tokyo’s Roppongi Hills complex, near the TV Asahi headquarters.