Friday, February 8, 2013 at 12:26 pm.

Foursquare Dream Date

A simple, one-off site that Foursquare made for planning Valentine’s Day stuff, which plugs into its powerful Explore service.

The broad, public perception of Foursquare still seems to be that it’s all about being the mayor of some bar, or something useless like that, which actually hasn’t been the company’s focus for a long time.

But it is a little hard for someone who only knows the old Foursquare to grasp how useful the new Foursquare has become. The company has actually made great progress in product, design, and utility over the past year. But like many companies, it hasn’t communicated this sufficiently. That’s a big part of the reason, I’d guess, that it isn’t growing as fast as it could be.

Practical, useful examples, like this one, are smart to produce. More of this.