Friday, February 22, 2013 at 2:15 pm.

Inside The Red-Hot Sriracha Business

Bloomberg’s Caleb Hannan profiles David Tran, the guy who brought delicious sriracha sauce to America:

The first thing you smell at the Huy Fong Foods factory in suburban Los Angeles is the overwhelming aroma of garlic, a key ingredient in the company’s signature product: Sriracha Hot Chili Sauce.

Huy Fong — the “rooster” bottle guys — sold 20 million bottles last year. So it’s still less popular than Netflix. But it’s definitely on the way up. Look at this Google Trends chart:

Also: 5 Things You Didn’t Know About Greek Yogurt