Tag Archive: Advertising

iAd Will Have A New-Look Sales Team: Two More Quattro Guys Leave Apple

Jan. 31, ‘12: As Apple’s new iAd lead — ex-Adobe exec Todd Teresi — reshapes his organization, two more ex-Quattro Wireless execs are leaving the company, sources say. (Apple bought Quattro two years ago to jump-start its iAd advertising division.) Steven Rosenblatt (pictured left), who … Continue reading →

Apple hasn’t given up on iAds

Dec. 13, ‘11: It’s been a long time since Apple said anything in public about its iAd mobile advertising product, but things are still apparently moving along behind the scenes. The WSJ’s Emily Steel and Jessica Vascellaro report that Apple has been tweaking … Continue reading →

How does Google make money?

Oct. 13, ‘11: In a word: Ads. This past quarter, Google generated $9.7 billion of total gross revenue. Of that, almost all of it was from advertising, both on Google’s sites and on its network “partner” sites, which run Google’s AdSense ads. But … Continue reading →

Google mobile ads now a $2.5 billion run rate business

Oct. 13, ‘11: Google CEO Larry Page just said on the company’s earnings call that Google’s mobile ad business is now on a $2.5 billion revenue run rate, up from $1 billion a year ago. In the context of Google’s overall business, that’s … Continue reading →

Apple snubs iAds, again

Oct. 4, ‘11: Another Apple keynote down, another day without an update on iAds, Apple’s mobile advertising business. Now, I know it’s in a bit of a transition. And Eddy Cue, Apple’s SVP of online services — now in charge of iAds after … Continue reading →

Why the Kindle Fire is actually good for Google

Sep. 30, ‘11: One of the prevailing opinions about Amazon’s new Kindle Fire tablet is that it’s bad for Google. That is primarily because it’s taking some control of Android away from Google, further fragmenting the Android platform, and will probably do better … Continue reading →

Apple: No. 1 at a lot of things, but no. 84 at buying online advertising

Sep. 29, ‘11: Apple has done some of the best web ads I’ve ever seen, splashing its message across the WSJ, NYT, and ESPN homepages in glorious Flash animations. But it is not a particularly dominant online advertiser. According to comScore, Apple was … Continue reading →

Google will link to “view all” pages in search results instead of those with “arbitrary” page breaks

Sep. 16, ‘11: Google’s blog post has the details, including options for publishers. (Via Techmeme.) This is good news, in theory, for Google searchers. And it’s bad news, in theory, for publishers that multiply their ad revenue by asking users to click through … Continue reading →

Could HP keep the $99 TouchPad alive with a mobile ad business? (No.)

Sep. 12, ‘11: HP sold out of its $99 TouchPad tablets, and it’s even making some more before stopping for good. But could a new business model help HP keep making the TouchPad forever? One reader — affiliated with a mobile ad network … Continue reading →

How Apple can fix iAd

Sep. 8, ‘11: If Apple is serious about its iAd business — and I believe it still is — and wants to be a great advertising partner for app developers, media companies, brands, and agencies, here’s what it needs to do: Understand that … Continue reading →